Brand Audit and Brand refresh

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Mamasocial events opened up the community and world of moms and entrepreneur moms for me. The events were so well designed, curated and hosted that I always wished I could serve the community in my way if/when they needed help. That happened with Gemma spoke to me about creating a system for the existing Mamasocial brand and organising everything that was in place. 

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First step was to conduct a brand audit to take stock of all the assets and files she was working with at the time. From there we also did an audit of the website and found a few pain points that were easy enough to fix. Once the brand guidelines were in place, I made a couple of suggestions and visual improvement points and Gemma was happy to roll those along.

All of this was achieved in half a designer for the day so this was also a perfect case study of what focused effort can do in a short time. 

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