The founders of Baeyork approached me in the middle of the pandemic to rebrand Baeyork. They were launching and expanding their product line in the Indian market through e-commerce channels such as Flipart and Amazon and Baeyork needed a refreshed identity and packaging.

Guided by the data that they had collected from their market research, the vision for Baeyork was set as “derived from nature”. We experimented with shapes for the logo and I had an amazing time exploring textures and colors with drawing inks while working on the packaging.

Baeyork still uses the same branding, packaging and is now launching a new line of roll-ons soon. Packaging to be added to this space as soon as they launch.